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Why Did The Microsoft Zune Fail

Bloomberg Television said that between the launch date and mid-2007 only 12 million Zune players were sold. And in 2012 it officially pivoted from the Zune branding and launched Xbox Music.

Microsoft Zune Why It Failed Youtube

They failed because by the time MSFT got a beautiful product inside and out ZuneHD the iPhone already came out and the whole standalone music player market basically died overnight.

Why did the microsoft zune fail. It didnt sell too well and is considered to be an overall failure. The Zune HD launched in 2009 was supposed to directly compete with the fifth generation iPod - but the result was clunkier bulkier and had much worse battery life than its Apple competitor. This video talks about how it compared.

Microsoft Zune was an idea that initially held a lot of promise but ultimately failed because of a combination of poor timing not enough marketing to create awareness and a lack of innovation in the field. It didnt matter that it had a great UI or that it had great features many people just saw it as a knockoff to the iPod. Tap on each menu itemmusic videos etcand you.

Windows Phone might have survived if Microsoft hadnt make these mistakes says a. Microsoft stopped making new hardware years ago. It is a perception they struggled to shrug off and it is one of the reasons they product failed.

But this did not change the wider perception that the Zune was not as good as the iPod. All the PlayForSure files could not play. Here are the real reasons Windows Phone failed reveals ex-Nokia engineer.

But Zune services have quietly. Bach admitted that the Zune was too little too late and that Microsoft never gave consumers a real clear reason to buy one instead of the market leading iPod. When Zune debuted Apple had captured nearly the entire mp3 market and would announce the.

By the time the Zune launched in 2006 the iPod had already captured 80 of the MP3 player market bundled with iTunes a music store with an unparalelled amount of music. Design language that was first pioneered by the ZuneHD was later baked into the windows phone and all subsequent Microsoft product. And that has since become Groove.

Microsoft was able to get the four largest music labels to sign licensing agreements with the company. The only innovative feature that the Zune boasted was. The Zune arrived too late and didnt offer what people were looking for in an iPod alternative despite some innovative features.

Why was Microsofts Zune unsuccessful. Why It Failed. Why did Zune backed by the Microsoft tech juggernaut fail to find its foothold.

One problem was timing. The Zune was Microsofts response to Apples iPod. Sales were dreadful during the first several months after the launch.

In fact its users enjoyed the interface and audio quality just as much as if not more than the iPod. One opportunity Microsoft did have to sway the market was pricing yet for some reason Zunes were always priced similarly to competing Apple products. Ultimately this mixed marketing message and failure to ensure devices were available widely outside the US led Microsoft to focus on Windows Phone and kill off its Zune hardware.

The Zune was designed to address an immediate need the did not exist and it did not have the wherewithal to survive the changing times. Microsoft came out with a carbon copy of the iPod when it came to features and failed to innovate by solving any problem that users truly had. Once Microsoft realized MSN Music couldnt compete with iTunes they abandoned it and created their Zune brand.

The portable music market is gone. At the end of the day one of the main reasons why the Zune failed was because it was perceived as an iPod knockoff. Microsoft licensed a brilliant minimalist font called Segoe for the Zune and the device renders its main functions in large lowercase type.

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